Kirklees Vegan Month Events 2013
The Vegan Approach and Huddersfield Vegans organised a weekend of events with Kirklees markets on 16/17 November 2013 to celebrate World Vegan Month. Over 200 people attended the first Huddersfield Vegan Food Fair Saturday 16 November in Queensgate indoor market. Kirklees Markets allowed us to use their demonstration and events zones for free, and produced the leaflets for us giving us a very official looking flier! Some visitors found out about the event through our advance publicity, and others were handed a flier by our volunteers on the day. The first lucky 100 people to arrive received a free goody bag with samples, recipes and money off vouchers.
Visitors tasted a wide variety of home-made food and vegan products. The majority of the forty-two people who completed our questionnaire rated the food as excellent. The cakes were so enticing even the butcher from a nearby shop couldn’t resist coming in for a taste! There was a cookery demonstration showing how to make quiche and sugar free fruit cake and kids were entertained with cupcake decorating. Our welcome stall had a wide variety of leaflets about veganism and our free recipe booklet “The Vegan Approach to cooking” included all the recipes served on the day. There was a small pop...
Half of the 42 who completed our questionnaire were already vegan. The vegans who attended appreciated the chance to try new foods and meet liked minded people. One couple who had been vegan since 1971 said they didn’t know there were any other vegans in Huddersfield! Another participant wrote “Good to see something like this in a smaller town. And good idea in a market place so everyday “passing trade” people will try vegan food for the first time.”
Most of the non-vegans (17 out of the 21 non vegans who responded) said they would eat more vegan food as a result of attending the fair. A variety of reasons were given for making this choice. One participant said it was because of the “Food sample (and) food demo made a fruit cake that’s easy, moist and delicious!”
The second part of this event took place the next day at Holmfirth Farmers Market in the centre of this small town. We had two stalls with food samples, recipes, information and goods for sale. Again we had lots of interest from passers-by and those who had come along to find out more.
We received publicity both before and after the events in the local newspaper, the Huddersfield Daily Examiner.
Alara, Frys Vegetarian Foods, Bute Island Foods, Ethics and Health Foundation, Gillie Foods, Goodness Direct, Kara, Hypnotherapy Rooms, Moo Free, Meridian Foods, Plamil, Planet V, Pulsin, Rachel Shaw, Vegan Tuck Box.
Thank you to all the volunteers and Kirklees Market for use of the venue and help with the publicity of this event.